Winning the Talent Wars: Redefine the retention challenge
- By Bruce Tulgan, author of
Winning the Talent Wars, to be published by Harvard Business
School Press in 2001
Long-term employment relationships that are full-time, on-site, uninterrupted, and exclusive are
quickly dying out. But that doesn’t mean long-term employment is no longer possible. It simply
means that long-term employment must be reinvented. And that means the retention challenge
must be redefined. In the new economy, retention means “long-term access to the best work of
the best people.” The best employees nowadays are prepared to negotiate and drive a hard
bargain. If managers are willing and able to negotiate the terms of employment (not just money)
with their best employees, they can often turn the reasons employees leave into reasons why
they will stay.
The top five reasons (other than money) that employees voluntarily leave, and how to turn them
to your advantage:
1. Managers
Most employees leave because they are unhappy with their boss or manager. The best
prevention is to have supervisory managers play the role of performance coach. When preventive
measures fail, the challenge is to move the individual contributor into the supervisory orbit of
another manager without losing the employee altogether.
2. Schedule
Sometimes people want to work more; sometimes they want to work less. Often they simply want
to work the same hours but on flex-time or compressed-time. Even a slight adjustment in
schedule is often enough to make an employee stay.
3. Work
Many employees leave because they want to tackle new tasks, responsibilities, or projects. If they
can find those new challenges in the same job or, at least, the same organization, often they will
stay.
4. Skills
When people feel they have exhausted the learning opportunities where they are, they often
leave in search of new ones. Such employees are unlikely to leave when they are learning
voraciously on the job, which is one of the reasons why employers must maintain an environment
of constant learning. That doesn’t always mean formal training programs or financial support for
external education. Other strategies include creating an infrastructure of learning resources and a
culture of knowledge work.
5. Location
Sometimes people want or need to work in a different city, region or country, and many
employers have the ability to accommodate this need. When an organization is geographically
widespread, all it takes is a transfer. The transferring manager will still lose a valued employee,
but at least the organization as a whole will retain the employee. Sometimes the relocation that a
person wants is to work at home some or all of the time. Whenever practical, retaining an
employee as a telecommuter is usually a better result than losing that person altogether.
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