There are few bright sides to the likely prospect of a prolonged economic downturn. Here’s one: This might be the perfect time for business leaders, managers, and other “grown-ups” to give a much needed reality check to Generation Y employees (those born 1978 and later).
What is the reality check today’s young workers need to hear? “Not everyone gets a trophy!”
Based on more than a decade of research, Bruce’s message is simple: ”Generation Y calls for strong leadership, not weak.”
Back in 1995, Bruce’s first book, the classic MANAGING GENERATION X, radically changed the way young people in the workplace were viewed. Bruce has been studying young workers ever since.
Generation Y has been much analyzed but largely misunderstood. Most ‘experts’ are simply reinforcing prevailing misconceptions about Generation Y. Bruce debunks what he calls “the top fourteen myths about Generation Y in the workplace,” including these:
Myth #1: Gen Yers are disloyal.
Myth #2: They won’t do the grunt work.
Myth #5: They need work to be fun.
Myth #10: Money is the only thing that matters to them.
Myth #11: They don’t respect their elders.
Myth #12: They want to learn only from computers.
Bruce lays out a catalogue of step-by-step best practices for engaging, developing, managing, and retaining Generation Y employees. He contends that Generation Y is the most high-maintenance workforce in history, but they also have the potential to be the most high-performing if they are managed the right way.
192 pp / Hardcover / Jossey-Bass, March 9, 2009 / $24.95
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TEXT FROM THE BOOK JACKET
Based on more than a decade of research, NOT EVERYONE GETS A TROPHY reframes Generation Y (those born between 1978 and 1990) at a time when many employers are struggling to engage, develop, and retain them. Bruce Tulgan declares that Generation Y is the most high-maintenance workforce in history, but he argues that they also have the potential to be the most highperforming workforce in history.
As he does in his seminars, Bruce presents poignant quotes from Gen Yers and those who manage them, putting the two perspectives in conversation throughout the book. NOT EVERYONE GETS A TROPHY does what no other study of Generation Y has done:
- Debunks the fourteen most common myths about Generation Y in the workplace.
- Shows managers how to tune-in to Gen Yers’ ”short-term and transactional” mindset.
- Argues that the key to success is not trying to make the workplace “fun.” Rather, the key is strong, highly engaged leadership. He devotes an entire chapter to what he calls “in loco parentis management.”
- Provides proven, step-by-step best practices for getting Gen Yers onboard and up-to speed —giving them the context they lack, teaching them how to manage themselves and how to be managed, and turning the very best into new leaders.
NOT EVERYONE GETS A TROPHY is the essential guide for winning the talent wars and managing Generation Y.
PRAISE FOR THE BOOK
- “Thanks to Bruce, a management revolution has taken place at Joe’s Crab Shack. His stepby-step approach and expert insight into generation X and Y have empowered our leaders to become great managers.”
- Ray Blanchette, president and CEO, Joe’s Crab Shack
- “If anyone deserves a trophy it’s Bruce Tulgan for helping us crack the code on understanding this new generation in the workforce. I hope he’s made some room on his mantel!”
- Marianne Brush, executive vice president, Massachusetts Society of CPAs
- “Bruce Tulgan is a leader on this subject, and he has written a superb book that is colorful, warm, research-based, and above all, useful. His clear tips provide anyone in a supervisory position with the data they need to engage, develop, and retain Generation Y employees.”
- Beverly Kaye, coauthor of the best-selling Love ‘Em or Lose ‘Em: Getting Good People to Stay
- “Bruce’s research on Generation Y has had a powerful impact on our leadership team. If you want a real strategic advantage in recruiting, managing, and retaining Generation Y, read this book.”
- Greg Lucier, chairman and CEO, Invitrogen Corporation
- “Professionals across all industries will find Bruce’s analysis of Generation Y in the workplace spot-on. He dispels the myths and provides a fresh interpretation that makes sense to those of us who have already tried the more traditional approaches to engage, train, and retain these folks. This book is a must-have tool!”
- Samantha Snyder, director, Kaufman Rossin University, Kaufman, Rossin &Co.
- “Bruce has taught many of us the importance of communicating with our workforce in a manner where workers know what is expected of them and managers provide regular feedback on how well those expectations are being met. This book helps us accomplish this more effectively with Generation Y.”
- Thomas A. Cappello, medical center director, North Florida/South Georgia VA Health System