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Corporate Culture: What is "Belonging" in the Wake of Downsizing?
Just as Generation Xers are close readers of cultural signs outside the workplace, Xers are close readers of the signals conveyed by corporate culture. Xers are always looking for evidence that investing in a particular employer-employee relationship is worthwhile, or not. That is how Xers decide whether a job is just a job, or has the potential to be something more. When Xers see in the signals of a given corporate culture that a company's leadership undervalues the individual and treats its young workers like easily replaceable cogs in the machine, Xers feel rejected. Xers know they can never thrive in companies like that. In response, Xers reject the company and its management by psychologically compartmentalizing the job and diminishing its overall significance in their lives. The result is sinking morale, lower productivity, and higher turnover. By building an Xer friendly culture, you can let Xers know that your company should be the primary outlet for their creative energy.
To break down the wall between Xers' jobs and the rest of their lives, you have to convince Xers that your company is a worthwhile focal point of their personal growth.
Top four corporate culture complaints by Xers:
1) Treating individuals as interchangeable and replaceable
Top four corporate culture elements desired by Xers:
1) Authority based on credibility |
| Managing Editor, Ruth Gutman
E-mail: ruthg@rainmakerthinking.com Ph: 203.772.2002 X103 Web site: http://www.rainmakerthinking.com |
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