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Communicating with an Information Savvy Generation
The most ironic misperception of Xers is that they have short attention spans and do not deal well with information. In truth, what characterizes Xers more than any other trait is their great facility with information and technology. For many Xers, who grew up as latch-key kids in an increasingly dangerous world, information and technology were their best friends -- their most reliable problem solving resources. That is why Xers already know how to work in the virtual office, where information drives production, and how to sell in the virtual marketplace, where meaning is the primary commodity. Xers' comfort and skill with the changing information environment is a tremendous asset. But, that asset requires maintenance because Xers have voracious appetites for information and learning.
Four Guidelines:
Maintain open lines of communication.
Encourage everyone in your company to be a teacher.
Build a rich information environment which facilitates ongoing learning.
Challenge Xers with new projects demanding fresh skills. |
| Managing Editor, Ruth Gutman
E-mail: ruthg@rainmakerthinking.com Ph: 203.772.2002 X103 Web site: http://www.rainmakerthinking.com |
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