Will the Economic Downturn
Scare the Workforce Back into Submission?

In the current economic downturn, many business leaders and managers are hoping that employees will be frightened out of their newfound career independence. That's because workers have been gaining considerable power in the employer-employee relationship since the mid-nineties. In the last few years, managers have become accustomed to daily wrestling matches with workers who have become bold in their demands, squeezing more pay and perks out of their managers . . . or else job-hopping to a better offer.

Will the downturn scare the workforce back into submission? The answer is no. Even with many economic indicators lagging, the labor market remains tight and shows no signs of significant softening. We are reminded by recent headlines that today's rapidly shifting market conditions require companies to downsize, restructure, and reengineer on an ongoing basis. There is more pressure than ever on companies to increase worker productivity, which means getting more work out of fewer people. Ironically, this may be strengthening -- not weakening -- the position of talented workers in the labor force. And while some workers find themselves downsized, most companies remain under-staffed.

In today's rapidly shifting economy, business leaders find themselves in a dilemma. Companies simply must be agile enough to respond quickly to changing market conditions, moving quickly out of one segment and even more quickly into another. Moreover, companies must be free on an ongoing basis to cut fat, streamline operations, increase efficiency, and improve quality. These business maneuvers often result in the elimination of jobs, but they do not amount to blind cost cutting. These maneuvers are good business strategy, without which no company can survive.

But it's about time that business leaders realize they cannot have it both ways. If companies must ruthlessly pursue their best interests in the marketplace, leaving casualties downsized along the way, then workers must pursue their best interests with equal ruthlessness. We don't have to guess how most workers are responding to the latest rounds of downsizing. Didn't we learn about the end of job security ten years ago? We already know how people react. At first, waves of fear ripple across the workforce. Then people take the message seriously: "I'm on my own. I guess I'll have to fend for myself. That means I have to work longer and harder, faster and better. I'd better be prepared to follow opportunity wherever it takes me."

Sound familiar? And then the economy takes off again. And business leaders and managers get very nervous because employees become bolder still in their demands, squeezing more pay and perks out of their managers . . . or else job-hopping to a better offer. And the daily wrestling match continues.  


  WINNING THE
TALENT WARS
Now available in bookstores everywhere  
Cynthia Conrad, Managing Editor
E-mail: cynthiac@rainmakerthinking.com
Ph: 203.772.2002 x106
Sixty-Seventh Edition, March 9, 2001
COPYRIGHT, RainmakerThinking, Inc.
http://www.rainmakerthinking.com
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